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Digital Marketing Assistant (Full-Time) Charlottesville, VA

Do you have a passion for marketing and a knack for technology? Are you looking to solve creative problems and have a meaningful impact on a growing company? If so, you could be our next digital marketing assistant.

Room to Discover is a fast-growing startup that helps educators engage, challenge, and support every learner. Our workshops, coaching, and consulting are redefining professional learning, by taking an interactive and learner-centered approach to teacher education and school improvement.

The digital marketing assistant will support our team as we expand our digital offerings and footprint. This is a great opportunity to learn about all aspects of the marketing process, from product development, to building awareness, and engaging with customers. Your role will be to ensure a smooth experience across all our digital assets, including social media, website, email newsletter, etc.

Fluency in GoogleSuite (Gmail, Gcal, Drive, Sheets, Slides, etc) is required. Previous experience and coursework in marketing are preferred. We will train the right candidate in all other digital tools required for this position, including WordPress, MailerLite, WooCommerce, HootSuite, and ZohoCRM.

This is a full-time (W2) position with paid time off and significant opportunities for growth. Starting annual salary is between $32,000-$42,000 depending on experience. Work is primarily conducted on-site during normal business hours, but up to two days per week may be completed flexibly (flex-time, remote).

Qualifications

The right candidate for this position is organized, dependable, and mission-driven. You must be comfortable with technology and excited to solve challenging problems. You are comfortable in a fast-paced, supportive environment where you will learn by doing and assume responsibility for a range of duties critical to the success of the organization.

Required Qualifications

  • Consistent, organized, and dependable
  • Able to handle shifting priorities and learn new skills quickly
  • Excellent listening and note-taking skills
  • Expertise with Google Suite: Calendar, Gmail, Drive, Slides, etc
  • Strong written and verbal communication skills
  • Understanding of marketing basics
  • Ability to work independently and solve complex problems
  • Associate’s or Bachelor’s degree in marketing, business, or technology

Preferred Qualifications

  • Work or internship experience in digital marketing
  • Prior web experience (WordPress, html, Google Search Console, etc)
  • Experience using Facebook, Twitter, and LinkedIn
  • Basic graphic design and/or video editing skills

Responsibilities

The digital marketing assistant supports all phases of digital product success, including research, development, marketing, sales, and delivery. Job responsibilities include social media scheduling, email marketing, lead generation, non-technical web maintenance, and analytics. Support and manage independent contractors in the completion of other marketing related tasks. Assist company founder with calendar management, organization, and other administrative tasks.

  • Research: Understand customer needs and articulate how our product offerings can be expanded or refined for improved market fit.
  • Development: Expand and revise existing products and services; revise product descriptions, images, and placement to better communicate product value.
  • Marketing: Utilize existing assets (social media accounts, email newsletter, website, organic traffic, etc) to communicate value of products and services to our target audiences. Develop additional marketing assets and channels as needed.
  • Sales: Understand and improve user experience to remove barriers to completing online sales. Utilize and manage direct marketing channels (CRM, email, phone) to increase sales of digital products and services to schools and districts.
  • Customer Success: Support efficient value delivery to clients, monitoring and responding to concerns and questions. Create and revise systems and processes to reduce time and cost related to delivering and supporting all digital products and services.
  • Communication: Exercise judgment and professionalism in internal and external communications. Utilize resources to understand existing RTD systems and processes. Use tools (GCal, Trello) to manage and communicate progress on initiatives.
  • Administrative: Manage calendars, schedule appointments, organize files, take notes, and other tasks as needed

Compensation

This is an entry level position with significant opportunities for advancement. Starting salary of $32k-$42k with possibility of performance bonuses and commissions. Following one year of service, you will become eligible for equity, based on performance.